Podcast

The Edson Seles Podcast

Podcasts and interviews with Edson Seles — entrepreneurship, management, industry and his journey.

“A company doesn't fail for lack of sales. It fails on decisions that only run through you.”

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Edson Seles's appearances on podcasts and interviews about entrepreneurship, management, industry and his journey. Each appearance has an editorial version here on the site, with the key points, plus the link to the original content.

In the press

EXAME · Bora Varejo column · August 24, 2026

He started as an office boy. Today he wants to strengthen a generation of manufacturers

Profile by columnist Alfredo Soares: from Exo Comercial to Vaio, CAED Trading in Dubai, Catarinaço through the sale of his stake in June 2026 — and IRON Club as the current chapter. Published in Portuguese.

“Revenue shows size. On its own, it does not show the quality of the company.”
Read on EXAME ↗

Full episodes — IRON CAST

IRON CAST is Edson Seles's YouTube channel: full episodes and new clips every week. Subscribe.

Edson Seles on the G4 Valley Podcast — Full Episode | IRON CAST▶IRON CAST · FULL EPISODE

The G4 Valley Podcast — with Edson Seles

Full episode: industry, steel importing, management and entrepreneurial mindset.

Industry · Importing · Management

Watch here ▶

Edson Seles on the CLASS Podcast — Full Episode | IRON CAST▶IRON CAST · FULL EPISODE

The CLASS Podcast — with Edson Seles

Full conversation: processes, consultative selling and the practical use of artificial intelligence in industry.

Management · Sales · AI

Watch here ▶   see the clips

Podcast appearances

PodClax #48 with Edson Seles▶

PodClax #48 — Entrepreneurial mindset and how to scale businesses from scratch

A conversation about entrepreneurial mindset, the mistakes that hold back beginners, and how to scale a business from scratch, based on Edson's journey.

Entrepreneurial mindset · Scaling · First steps

Read the editorial version   Watch here ▶

Guia-se Podcast #135 with Edson Seles▶

Guia-se Podcast #135 — How to leave a salaried job and build solid companies

Edson talks about the transition from employment to entrepreneurship and what it takes to build solid companies instead of fragile bets.

Leaving a salaried job · Company building · Management and risk

Read the editorial version   Watch here ▶

StarTec #19 with Edson Seles▶

StarTec #19 — How AI and automation are transforming industry

A discussion of how artificial intelligence and automation are changing industrial operations and what that means, in practice, for industrial owners.

AI · Automation · Industry

Read the editorial version   Watch here ▶

Código de Liderança #01 with Edson Seles▶

Código de Liderança #01 — Leadership and growth

A conversation about truly leading teams — hiring, holding accountable and developing with judgment — and why a company only grows when leadership decides without depending on the owner.

Leadership · Teams · Growth

Read the editorial version   Watch here ▶

IRON CAST clips

The best moments in 1-minute clips — tap to play. See them all on the channel.

From zero to 40 million in 3 years▶From zero to 40 million in 3 yearsThe golden tip that was worth millions▶The golden tip that was worth millionsWhat dumping is and how it affects Chinese steel▶What dumping is and how it affects Chinese steelHow to import steel in small quantities▶How to import steel in small quantitiesQuality vs. price in the steel market▶Quality vs. price in the steel marketThe democratization of importing from China▶The democratization of importing from ChinaThe risk of a steel shortage in Brazil▶The risk of a steel shortage in Brazil3 pillars for success▶3 pillars for successYour neighbor isn't your competitor▶Your neighbor isn't your competitorProactive vs. reactive selling▶Proactive vs. reactive sellingThe revenue boom in the construction sector▶The revenue boom in the construction sectorAI in practice: beyond ChatGPT▶AI in practice: beyond ChatGPTThe danger of trying to automate everything▶The danger of trying to automate everythingOvercoming the team's resistance to AI▶Overcoming the team's resistance to AIAI and management: lay people off or scale them up?▶AI and management: lay people off or scale them up?The secret of industrial processes▶The secret of industrial processesInnovation in traditional markets▶Innovation in traditional marketsThe win-win mindset▶The win-win mindsetThe entrepreneur's learning journey▶The entrepreneur's learning journeyThe risks and challenges of importing during the pandemic▶The risks and challenges of importing during the pandemicThe power of community for industrial owners▶The power of community for industrial ownersBalancing family and work▶Balancing family and work

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